Five Keys to Successful Marketing
In order to ensure your marketing success, you’ll want to consider each of the following areascarefully.
1. Consistency – Whether business is good or bad, you must consistently market your firm
and stay in front of your target audiences.
2. Repetition – Repetition will build awareness. People need to hear, read and see things over
and over again before it really sinks in.
3. Message – Your message needs to be clear, creative, consistent and concise. It must
connect with your audience logically and emotionally.
4. Frequency – Frequency generates results and you must saturate the market. There are
many tricks of the trade to buying media effectively.
5. Reach – You must reach the right audience at the right time with the right message.
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